Vmarkt

The covid lockdowns were hard on everyone. So I decided to help one vegan start-up from a dozen companies who answered my pro-bono offering, and created this promotional animation for Vmarkt; a woman-owned vegan supermarket in Holland with big, big dreams.

Anecdote

The owner of this start-up won me over with the story of her dreams and obstacles. It felt like a Disney-inspired musical animation was just what she needed to get the ball rolling. So first we needed a song. In Dutch. Which I don't speak. And I also can't sing. So this became a wonderful collaboration between friends, family and a Dutch singer called Eline Vera, who coincidentally sounds just like a Disney princess.